Core funnel metrics
View analytics
In the left nav, open Campaigns, select a Campaign, and open the Details tab. You will see performance for that Campaign—including funnel metrics and how leads move through statuses.
Read the funnel
- Low connection rate → top-of-funnel issue. See Improve Connection Rate.
- Healthy connection rate, low reply rate → messaging or follow-up. See Improve Reply Rate.
- Healthy reply rate, low interest rate → targeting or positioning. See Improve Lead Quality.
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