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Every contacted prospect appears under Accounts & Leads. Filter by status, Campaign, and more.

Lead statuses

Use the status chips at the top of the Leads tab:
Accounts & Leads status filters

Follow up on Needs Action leads

When a lead lands in Needs Action, they have replied and are waiting on you. Use Max and your own judgment to move the conversation toward a real opportunity.
1

Open the conversation

In Needs Action, click the lead to read the full thread and Max’s latest draft.
2

Refine your reply with Max

Use Refine with Max or chat with Max to adjust tone, emphasize a value point, or try a different angle until the reply feels right—then send on LinkedIn.
3

Advance the opportunity

When interest is clear, propose next steps: book a meeting, suggest a call, or arrange an in-person conversation. Max can help you draft invites and follow-ups that turn the thread into a qualified opportunity.
4

Keep momentum

Respond promptly so warm leads do not go cold. If the conversation is no longer a fit, close the lead so it moves to Closed and leaves automated follow-up.
See Outreach workflow for the full reply flow with Max drafts and screenshots.

Close a lead

From lead details, close the lead and choose a reason (not interested, not a fit, do not contact). The lead moves to Closed, leaves automated sequences, and history is kept.

Contact us

Have questions or need help with DealMax? Get in touch with our team.