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Reply rate is the percentage of accepted connections who send any reply. If connection rate looks fine but replies stay low, messaging is usually the bottleneck.

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Causes and what to do

1. Message angle does not feel relevant Low replies often mean “this is not about me.” Product-centric pitches give prospects little reason to respond. Fix: In Outreach Strategy, lead from the prospect’s pain, not your feature list. Tell Max something like: “Open by acknowledging their situation, then bridge to how we can help.” 2. Follow-up cadence is off Too frequent feels pushy; too sparse gets forgotten. Acceptance varies by industry and persona. Fix: Test spacing and watch reply rate. Many B2B teams use roughly 5–7 days between touches. 3. Too few follow-up steps Many replies arrive on the second or third touch. A single follow-up leaves replies on the table. Fix: Ask Max to add steps—3–4 touches is a common effective range. 4. Wrong sending window If Account Running Time does not match when prospects are online, messages are easy to miss. Fix: Align Account Running Time with the prospect’s timezone. Path: profile menu → Settings → Run Settings → Account Running Time. 5. Strategy needs ongoing iteration Launching a Campaign is only the start. Review performance regularly and ask:
  • Are the prospects Max finds the right fit?
  • Does the copy match what you want—and resonate?
When something is off, adjust ICP or Outreach Strategy in the Campaign. Data shows which segments connect and which angles earn replies; narrow and refine from there. To test a new segment or angle, duplicate the Campaign, change only the variable you want to test (e.g. industry or value prop), run both in parallel, and compare results.

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